Excellence in Digital Advertising - that is our mission. AdStrive is a Berlin-based performance marketing agency founded in 2021. We specialise in international SEA and PPC marketing. The founders and managing directors of AdStrive are Claudius Herz and Maik Metzen, who have been active in executive roles on the agency and the corporate side of online marketing for more than ten years. The two know that in the digital world, it is important to always be one step ahead of the development. Curiosity, creativity and flexibility make the difference between good and exceptional campaigns in performance marketing. The pursuit of this excellence unites the international AdStrive team of qualified and experienced digital marketing professionals. With our expertise, we give brands, people and companies maximum exposure in the right channels. We make sure you are visible in the digital space.
Maik Metzen is a successful entrepreneur and has been a much sought-after expert in performance marketing for over 15 years. After working for Hitflip/Hitmeister (now Kaufland) and Spreadshirt in Boston, he founded the search and content agency AKM3 in 2009, which he and his co-founders built into one of the largest search agencies in Germany with over 180 employees. After the takeover of Publicis, he then managed the integration and development of the agency in the international Publicis agency network as managing director. During this time, Metzen supported over 500 client projects. In 2019, together with Claudius Herz, he founded the voice agency Beyto, which has already become an integral part of the audio and voice industry. Metzen is co-founder of the cigar online shop Noblego and co-author of the book "SEO - Strategy, Tactics & Technology". He has spoken at more than 75 conferences across Europe and published numerous technical papers on search engine optimisation, performance marketing and the potential of voice-driven processes.
Disruptive companys and innovative technologies define Claudius Herz's professional career. After initial positions in the investment environment of Rocket Internet, Herz was CMO of Lieferando from 2009 to 2013, driving the development of today's market leader. As CMO of WhiteWall, he was responsible for the marketing of the premium provider of photo products for several years and accompanied the global internationalisation of the company. Herz is a much sought-after expert in marketing, who has also repeatedly appeared as a consultant and angel investor over the past 10 years and has also trained several generations of online marketing experts. In 2019, Herz founded the voice agency Beyto together with Maik Metzen, and within a short time established it as the first in the market for innovation projects around intelligent voice assistants. Herz regularly publishes expert articles on performance marketing as well as on voice-controlled platforms and artificial intelligence.
Paid Digital Marketing is the professional home of Lara Marie Massmann. Thanks to her eight years of agency experience, she has extensive expertise in search engine advertising (SEA), social media advertising (SMA), marketplace advertising (MPA) and Google shopping optimisation. After working as an SEA consultant at Performics, Massmann has spent the last few years at the Berlin-based search, performance and content marketing agency Claneo advising numerous clients from a wide range of industries and speaking as a sought-after speaker at national and international conferences.
Being able to monitor and optimise the effectiveness of a campaign almost in real time: That's what fascinates Veronika Prokofjeva about digital marketing. She has been working successfully as an international performance marketing expert for more than five years and also scores points with her knowledge of four languages. On both the corporate and agency side, she has managed paid marketing channels in various areas such as e-commerce, finance, real estate and health - including several years for the search, performance and content marketing agency Claneo.
Excellence is our guarantee. As an independent agency, we flexibly find the best solution for our clients' individual requirements and deliver outstanding results. We analyse and evaluate existing marketing measures, market environment, competitors and potentials. We support our partners in developing a sustainable strategy, in setting up and optimising their technology, data and reporting infrastructure and help in the selection and evaluation of suitable technologies, tools and partner management.
Excellence is our guarantee. As an independent agency, we flexibly find the best solution for our clients' individual requirements and deliver outstanding results. We analyse and evaluate existing marketing measures, market environment, competitors and potentials. We support our partners in developing a sustainable strategy, in setting up and optimising their technology, data and reporting infrastructure and help in the selection and evaluation of suitable technologies, tools and partner management.
Ultimately, our goal is to enable our clients to realise all future projects independently and to manage them efficiently in the long term.
As a team of enthusiastic colleagues, we want to surpass ourselves every day and make brands more successful online. Our ambition is not only to realise campaigns, but also to assist our clients in accomplishing successful projects, as well as to drive innovation. We place great value on respectful cooperation and always strive for long-term, personal, trusting relationships in a partnership of equals. It fills us with pride that many of our loyal customers have trusted in us since the agency was founded and personally recommend us on the basis of our services. We would be delighted if you would also give us the chance to live up to our claim and prove to you that we are among the best.
Measurable success is our passion. That's why we are experts in all disciplines of paid advertising, conversion rate optimisation and digital analytics. Among other things, we take on the setup, evaluation and operational control for channels such as:
We have many years of cross-industry experience in B2C as well as B2B marketing and work with renowned corporations as well as small and medium-sized enterprises and start-ups.
More than 300 performance marketing clients
Well over 10,000 campaigns realised
150+ million EUR of spendings managed
More than 80 young professionals & trainees trained
AdStrive is a thoroughly professionally run agency, with a very competent team - performance marketing experts from the get-go. They deliver outstandingly!
Kai Rieke / Consultant