AdStrive Geschäftsführer Maik Metzen & Claudius Herz
Performance Marketing with Passion

Excellence in Digital Advertising - that is our mission. AdStrive is a Berlin-based performance marketing agency founded in 2021. We specialise in international SEA and PPC marketing. The founders and managing directors of AdStrive are Claudius Herz and Maik Metzen, who have been active in executive roles on the agency and the corporate side of online marketing for more than ten years. The two know that in the digital world, it is important to always be one step ahead of the development. Curiosity, creativity and flexibility make the difference between good and exceptional campaigns in performance marketing. The pursuit of this excellence unites the international AdStrive team of qualified and experienced digital marketing professionals. With our expertise, we give brands, people and companies maximum exposure in the right channels. We make sure you are visible in the digital space.

AdStrive Team

Maik Metzen | Managing Director

Maik Metzen is a successful entrepreneur and has been a much sought-after expert in performance marketing for over 15 years. After working for Hitflip/Hitmeister (now Kaufland) and Spreadshirt in Boston, he founded the search and content agency AKM3 in 2009, which he and his co-founders built into one of the largest search agencies in Germany with over 180 employees. After the takeover of Publicis, he then managed the integration and development of the agency in the international Publicis agency network as managing director. During this time, Metzen supported over 500 client projects. In 2019, together with Claudius Herz, he founded the voice agency Beyto, which has already become an integral part of the audio and voice industry. Metzen is co-founder of the cigar online shop Noblego and co-author of the book "SEO - Strategy, Tactics & Technology". He has spoken at more than 75 conferences across Europe and published numerous technical papers on search engine optimisation, performance marketing and the potential of voice-driven processes.

Maik Metzen AdStrive
Claudius Herz AdStrive
Claudius Herz | Managing Director

Disruptive companys and innovative technologies define Claudius Herz's professional career. After initial positions in the investment environment of Rocket Internet, Herz was CMO of Lieferando from 2009 to 2013, driving the development of today's market leader. As CMO of WhiteWall, he was responsible for the marketing of the premium provider of photo products for several years and accompanied the global internationalisation of the company. Herz is a much sought-after expert in marketing, who has also repeatedly appeared as a consultant and angel investor over the past 10 years and has also trained several generations of online marketing experts. In 2019, Herz founded the voice agency Beyto together with Maik Metzen, and within a short time established it as the first in the market for innovation projects around intelligent voice assistants. Herz regularly publishes expert articles on performance marketing as well as on voice-controlled platforms and artificial intelligence.

Lara Marie Massmann | Head of New Business

Paid Digital Marketing is the professional home of Lara Marie Massmann. Thanks to her eight years of agency experience, she has extensive expertise in search engine advertising (SEA), social media advertising (SMA), marketplace advertising (MPA) and Google shopping optimisation. After working as an SEA consultant at Performics, Massmann has spent the last few years at the Berlin-based search, performance and content marketing agency Claneo advising numerous clients from a wide range of industries and speaking as a sought-after speaker at national and international conferences.

Lara Marie Massmann AdStrive


Das Team

Jonas Anlauf
Korhan Pehlivanli
Kirstin Hantschke
Anna Keil
Anna Keil
Philipp Mitarbeiterfoto klein
Philipp Rieke-Hansen

Excellence in Digital Advertising

Excellent Solutions tailor-made for our Partners

Excellence is our guarantee. As an independent agency, we flexibly find the best solution for our clients' individual requirements and deliver outstanding results. We analyse and evaluate existing marketing measures, market environment, competitors and potentials. We support our partners in developing a sustainable strategy, in setting up and optimising their technology, data and reporting infrastructure and help in the selection and evaluation of suitable technologies, tools and partner management. 

Excellence is our guarantee. As an independent agency, we flexibly find the best solution for our clients' individual requirements and deliver outstanding results. We analyse and evaluate existing marketing measures, market environment, competitors and potentials. We support our partners in developing a sustainable strategy, in setting up and optimising their technology, data and reporting infrastructure and help in the selection and evaluation of suitable technologies, tools and partner management. 

Ultimately, our goal is to enable our clients to realise all future projects independently and to manage them efficiently in the long term.


Our Values

As a team of enthusiastic colleagues, we want to surpass ourselves every day and make brands more successful online. Our ambition is not only to realise campaigns, but also to assist our clients in accomplishing successful projects, as well as to drive innovation. We place great value on respectful cooperation and always strive for long-term, personal, trusting relationships in a partnership of equals. It fills us with pride that many of our loyal customers have trusted in us since the agency was founded and personally recommend us on the basis of our services. We would be delighted if you would also give us the chance to live up to our claim and prove to you that we are among the best.


Ambition | Curiosity | Motivation | Creativity | Courage

Helping brands and people to be visible in the digital world is what inspires and motivates us day after day. We love what we do. And we have the ambition to become even better. We approach everything with new and open eyes - and with the courage to look for creative solutions even off of the beaten track.


Quality | Innovation | Analysis | Experience

It goes without saying that we understand our craft. But our standards are higher: we want to support our clients not only sufficiently, but with excellence. To achieve this, we rely on many years of expertise and our passion for innovation. We analyse and question the market. And we consistently question ourselves in order to continue to grow.


Openness | Trust | Authenticity

We are convinced that trust is the prerequisite for successful cooperation - both with our clients and within our team. That is why we maintain open communication, share information and are approachable at all times. This genuine and direct exchange makes us better together.


Dynamism | Agility | Anticipation

The world of digital marketing is turning at a rapid pace. We always want to be one step ahead of this dynamic development. Looking ahead is what sets us apart. We act fast, stay alert and on the move. Thinking beyond boundaries is part of our DNA


Appreciation | Responsibility | Commitment | Sustainability

Attentiveness and respect in our partnerships with clients are important to us. We listen, we perceive and we take responsibility. Our clients can rely on our commitment to their long-term success. Our understanding of cooperation is a cornerstone to our partnerships.

Our Self-Image

Measurable success is our passion. That's why we are experts in all disciplines of paid advertising, conversion rate optimisation and digital analytics. Among other things, we take on the setup, evaluation and operational control for channels such as: 


  • Google and Microsoft Advertising (including Google Shopping, GDN and Youtube)
  • Amazon Ads (Sponsored Products, Brands and Store Optimisation)
  • Social Media Advertising
  • Mobile Marketing (mobile optimisation, App and messenger marketing)


We have many years of cross-industry experience in B2C as well as B2B marketing and work with renowned corporations as well as small and medium-sized enterprises and start-ups.

Services at a glance

Strategic Performance Marketing

We create the right strategy for one or more channels. Budget allocation, campaign design, target group analyses and target definitions are among our possible tasks. We support existing teams and can act as sparring partners in various constellations.

Marketing Audits & Potential Analyses

We carry out one-off, detailed audits for one or more channels and identify possible potential. The end result is action plans that are implemented either by an existing team in your company or through operational support from us.

Operational Performance Marketing

We manage all channels operationally, and take care of daily tasks; we set up and manage campaigns, optimise them according to jointly defined targets, and report transparently to the desired extent. We are also happy to provide operational support to existing teams - remotely or on site.

Interim Management

Whether with temporary staffing difficulties or momentarily insufficient capacities, we are happy to provide interim support at agreed hourly and/or daily rates for the short to medium term. Our experts also provide regular on-site support.

Workshops & Training

If you want to train your team or if topic-specific workshops are of interest, we can offer you customised and individual training and workshops in all areas of performance marketing. We teach at universities, in companies and at conferences.

Tech & Agency Selection

We assist in the selection, evaluation and implementation of appropriate tools, technologies and agencies to ensure that common goals are achieved efficiently and in the best possible way. Due to our many years of experience in the market, we can offer real added value here.

Digital Marketing Analytics

We analyse your tracking and analytics set-up and are happy to support you in selecting and setting up a new infrastructure. In doing so, we help you define conversion targets, the right pixel integration and jointly select the appropriate attribution model.

Marketing Automation

Automate your campaign processes and make your marketing more efficient. We use various software platforms that support you with the latest generation and qualification, among other things. We help with the analysis and setup.

Certifications & Awards

Proven quality

AdStrive Google Advertising Partner
AdStrive Facebook Advertising Partner

AdStrive team Track Record

Our performance over the last 10 years speaks for itself


Satisfied partners

More than 300 performance marketing clients


Performance Campaigns

Well over 10,000 campaigns realised


Million Marketing Budget

150+ million EUR of spendings managed


Trained Employees

More than 80 young professionals & trainees trained

AdStrive is a thoroughly professionally run agency, with a very competent team - performance marketing experts from the get-go. They deliver outstandingly!

Kai Rieke / Consultant