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Stop Depending on Agencies.

Empower Your Team.

TRAINING & WORKSHOPS

Hands-on workshops in GA4, Google Tag Manager, Data Studio, and A/B testing — tailored to your team's level and your actual data setup, not generic slide decks.
87%
of companies migrated to GA4 reactively — without a training plan for their marketing teams (Digital Applied, 2026) [VERIFY]
41%
of GA4 setups use only auto-collected events — teams have no idea how to configure custom tracking (Digital Applied, 2026) [VERIFY]
6%
of German companies fully exploit their data potential — training is the fastest lever to close this gap (BITKOM, 2024)

THE TRAINING GAP

GA4 is Installed. Nobody Knows How to Use It.

Google Analytics 4 is fundamentally different from Universal Analytics. The interface is different, the data model is different, and the way you extract insights is different. Most marketing teams were migrated to GA4 in 2023 because they had to be — not because they had a plan.

The result: teams log into GA4, see unfamiliar reports, and go back to looking at vanity metrics in their CRM or ad platforms. The most powerful analytics tool available to them sits unused because nobody was ever trained to use it properly.

“Only 16% of GA4 setups track lead generation events. The majority of companies have GA4 running but have never configured it to measure the things that actually matter to their business.”
— DIGITAL APPLIED, GA4 ADOPTION REPORT 2026

TRAINING FORMATS

Workshops Built Around Your Team's Reality

All workshops are conducted in English, on-site or remote, and use your actual data and setup — not just generic demo accounts.

GA4 Foundations (Half-Day)

The essential GA4 workshop for marketing teams: understanding the data model, navigating reports, building explorations, and reading conversion data correctly.

Google Tag Manager (Half-Day)

A comprehensive GTM workshop covering container structure, trigger and variable configuration, custom event tracking, and debugging — for marketers who want to manage their own tracking.

Data Studio for Teams (Half-Day)

Build, read, and maintain your own Data Studio dashboards. Covers data source connections, calculated metrics, filter controls, and report sharing.

A/B Testing Fundamentals (Half-Day)

The statistics, methodology, and practical workflow of structured A/B testing — including how to avoid the most common mistakes that lead to false positives.

GA4 Advanced (Full-Day)

For teams who know the basics: advanced explorations, funnel analysis, attribution modelling, BigQuery export, and building a measurement plan from scratch.

Custom Team Programme

A multi-session training programme designed around your team's specific tools, data setup, and skill gaps — with homework, follow-up sessions, and ongoing Q&A support.

WHY OUR TRAINING WORKS

Trained by Practitioners, Not Slide Readers

Our trainers are the same people who implement GA4 setups, build server-side containers, and run A/B tests for clients every day. Every workshop is grounded in real-world experience — including the things that don't work and the mistakes to avoid.

  • Delivered in English (German possible — see FAQ)
  • On-site or remote via video call
  • Your own data, not demo accounts
  • Full documentation provided
  • Tailored to your team's level
  • Follow-up Q&A session included

Build the Team That Reads the Data.

Book a free 30-minute discovery call to discuss your team's training needs. We'll recommend the right workshop format and send you a detailed proposal. No commitment. No sales pitch. Just clarity.

BOOK A TRAINING DISCOVERY CALL

Starke Partnerschaften, starke Ergebnisse

"AdStrive ist als strategischer Berater rund um unsere globale SEA Ausrichtung die absolut richtige Wahl."

Die professionelle und pragmatische Herangehensweise überzeugt uns und hilft den Werbekanal optimal zu nutzen sowie Synergien innerhalb des Konzerns zu erschließen.

DHL

Deutsche Post

"Performance Marketing Experten der ersten Stunde."

AdStrive ist eine durch und durch professionell geführte Agentur, mit sehr kompetentem Team – Performance Marketing Experten der ersten Stunde. Liefern hervorragend ab!

Kai Rieke

Berater

"Ich arbeite seit 15 Jahren in verschiedenen Bereichen mit dem Team von AdStrive zusammen."

Schlaue Leute, mit denen ich die letzten 15 Jahre in den verschiedensten Bereichen zusammenarbeiten durfte. Haben mehrfach bewiesen, dass sie genau verstehen, wie effizientes und reichweitenstarkes Advertising im digitalen Umfeld funktioniert.

Andre Alpar

Investor

"Ich kann AdStrive ausnahmslos empfehlen. Erstklassisches Fachwissen, insbesondere im PPC Marketing."

Magdalena Mues

Geschäftsführerin Claneo

"Mit dem AdStrive-Team triffst du die richtige Wahl – die Erfahrung und Professionalität sind am Markt selten anzutreffen."

Mit Maik arbeite ich schon seit 10 Jahren zusammen. Ich schätze an ihm die unkomplizierte und pragmatische Herangehensweise, schnell die richtigen Lösungen zu finden und das ergebnisorientierte Arbeiten. Mehrfach habe ich mit ihm gemeinsame Kundenprojekte auf Konferenzen vorgestellt.

Nicolas Huber

Digitalmarketing BOSCH

"AdStrive ist eine Agentur, wie es sie in Deutschland wohl nur noch sehr selten gibt."

Maik Ludewig

Geschäftsführer Durstexpress

FAQ

Common Questions

What level of prior knowledge do participants need?
How many participants can attend a workshop?
Can the training be conducted in German?
Do you provide training materials?
Can you train our team on our specific GA4 setup?

Book Your Training Discovery Call