SEA Stammtisch

"At the SEA Stammtisch Berlin, you have the opportunity to broaden your horizons and benefit from the knowledge of numerous experts in the search field through relaxed, open exchange."

Jannis Uch, Sr. Digital Marketing Analyst

CLANEO

"The SEA Stammtisch Berlin is the perfect opportunity to connect with other SEA experts in a relaxed setting."

Jonas Anlauf, Sr. Performance Marketing Consultant

"The SEA Stammtisch Berlin is a great way to network in a relaxed after-work atmosphere and enjoy engaging presentations."

Eva Silke, Career changer in marketing

This was the agenda for Vol. 8. Stay tuned for Vol. 9 in November

18:00 - 19:00

Admission

19:00 - 19:30

1st Talk: SEA News 07/2025 – Latest updates on Google Ads and Microsoft Advertising

Lara provides an overview of the latest developments in Google Ads and Microsoft Advertising. What changed in July 2025? Which features are new, which have been discontinued – and what does this mean in practical terms for performance marketers? With a focus on strategic implications, Lara delivers the most important news and insights for everyone who wants to stay one step ahead in the SEA field.

Lara Marie Massmann

19:30 - 20:00

2nd Talk: Search Study 2025 – How does Germany search? Digital search is more complex and diverse than ever

In his talk, Martin presents the most exciting insights from the current State of Search 2025 study (Appinio) – and examines how search behavior is fundamentally changing. He reveals which platform leads for which search intent, whether TikTok and ChatGPT are truly overtaking Google – and how Google itself is responding.

Martin Grahl

20:00 - 20:30

Break

20:30 - 21:00

3rd Panel Discussion: AI Reality Check – What Lies Ahead

Will AI revolutionize our daily business – or just produce new buzzwords? In this panel, professionals from SEA, SEO, law, and strategy discuss what AI is truly changing in marketing. From smart bidding to prompt engineering – what remains craftsmanship, what becomes automated, and where do the critical issues lie?

Maik Metzen, Tilman Herbrich, Matthäus Michalik, Stephan Czysch, Norman Nielsen

21:00 - 23:00

Networking

SEA Stammtisch Berlin

Network, Learn, and Get Inspired!

The SEA Stammtisch Berlin warmly invites you to its regular networking event, bringing together SEA experts, enthusiasts, and anyone interested in the field.

You’ll have the opportunity to connect with others and listen to expert talks – all in a relaxed atmosphere with a drink in hand. Everyone with an interest in SEA is welcome.

Call for Speakers

Apply as a speaker at the SEA Stammtisch Berlin and share your expertise with like-minded professionals. Here, you can actively shape the future of the industry while making valuable connections in an inspiring atmosphere.

Apply now as a speaker