Your Website Tells a Story.

Yes, when configured correctly. We implement Google Consent Mode v2 and server-side solutions to ensure your tracking meets strict German and European privacy laws (DSGVO). We also document the legal basis for every data point collected, which is essential for German data protection authorities.

This is one of the most common questions we receive. Ad platforms claim credit differently than analytics platforms — Google Ads uses last-click attribution by default, while GA4 uses data-driven attribution. Add to that cross-device journeys, cookie restrictions, and consent mode, and the gap can be significant. We help you build a single source of truth so you know exactly which numbers to trust for which decisions.

Having GA4 installed and having GA4 working correctly are two very different things. In our experience, over 60% of GA4 setups we audit have significant data quality issues: missing conversions, duplicate events, incorrect attribution, or broken e-commerce tracking. A professional audit typically uncovers 20–40% more conversion data than was previously visible.

A standard GA4 audit and implementation project takes 3–6 weeks, depending on the complexity of your website and the number of conversion types we need to track. We provide a detailed project plan after the initial discovery call. For ongoing retainer clients, we provide continuous monitoring, monthly reporting, and proactive recommendations.

A one-time project delivers a correctly configured GA4 setup and measurement plan. A monthly retainer adds continuous data quality monitoring, regular reporting, proactive alerts when tracking breaks, and strategic recommendations based on the data. Most clients start with a project and move to a retainer once they see the value of ongoing data oversight.