Lara Marie Massmann
Senior Partner
Paid Digital Marketing is the professional home of Lara Marie Massmann.
With eleven years of agency experience, she possesses comprehensive expertise in search engine advertising (SEA), social media advertising (SMA), marketplace advertising (MPA), and Google Shopping optimization.
After working as an SEA Consultant at Performics, Lara has spent the past few years advising numerous clients from a wide range of industries at the Berlin-based search, performance, and content marketing agency Claneo, and has spoken as a sought-after speaker at national and international conferences.
Languages: German 🇩🇪 | English 🇬🇧 | Spanish 🇪🇸
Lara is known from:
HubSpot Podcast: Challenges of SEA in B2B
Lara Marie Massmann
Google Ads unleashed: 30 Insider-Tipps für maximale Performance
Lara Marie Massmann, Maik Metzen
Google-Shopping-Strategien & Kampagnen, die auch in 2024 noch funktionieren
Lara Marie Massmann
OMR GUIDED TOUR | Sea Strategien: Google Ads und Beyond
Lara Marie Massmann
5 Analysen, die deinen Google Ads Account voran bringen
Lara Marie Massmann
Feed-basierte und produkt-basierte DSA-Kampagnen als Performance-Treiber im E-Commerce
Lara Marie Massmann
Konkurrenzanalyse für Google Ads: Kennt Eure Konkurrenz
Lara Marie Massmann, Maik Metzen
Fachartikel im OMR Report 2024 über SEA & SEO
Lara Marie Massmann
5 Analysen, die Deinen Google Ads Account voran bringen
Lara Marie Massmann
Google Ads Smart Bidding: Erklärung, Vorteile & Anwendung
Lara Marie Massmann
Performance Marketing im Laufe der Jahreszeiten
Lara Marie Massmann, Maik Metzen
Kleineres Werbebudget, gleicher Umsatz?
Lara Marie Massmann
Was SEAs von SEOs lernen können - und umgekehrt
Lara Marie Massmann, Maik Metzen