AdStrive Wiki

PPC Audits: Everything You Need to Know About Performance Marketing Audits

In performance marketing, it is crucial to continuously analyze and optimize campaigns.

Performance Max Campaigns: Strategies & Tips

Performance Max campaigns are an innovative, automated campaign type from Google.

Google Ads Audit: 5 Analyses for Maximum Performance

A Google Ads audit helps you systematically analyze the performance of your campaigns and identify opportunities for optimization.

Optimize Audience Analysis and Performance for Meta Ads

Meta Ads provide a powerful way to run targeted advertising across Facebook, Instagram, and other platforms.

Google Ads vs. Microsoft Advertising: Differences & Tips

Google Ads and Microsoft Advertising are two of the leading platforms in digital performance marketing.

Successful Internationalization in PPC: Strategies and Tips

Internationalization in PPC marketing opens up enormous opportunities for entering new markets, but it also comes with a variety of challenges.

The Perfect Performance Marketing Team: Tips and Insights

A strong performance marketing team is essential for a company's digital success.

Your Annual Planning in Performance Marketing: Strategies, Tips, and Budget Optimization

Thoughtful annual planning in performance marketing is crucial for using your budget efficiently and achieving maximum success.

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Agency vs. In-House: The Right Solution for Successful Performance Marketing

Agency vs. In-House: The Right Choice for Successful Performance Marketing.

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User Experience in SEA: Usability as a Success Factor

User experience (UX) is a crucial success factor in digital marketing – especially in search engine advertising (SEA).

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Performance Marketing Strategies for Successful Recruiting

Recruiting has changed significantly, and traditional methods alone are often no longer enough to attract the right talent.

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How Performance Marketing Works Along the Entire Customer Journey

Successful performance marketing does not work with a one-size-fits-all approach.

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Why Your PPC Campaign Isn’t Converting – and How to Fix It with 8 Levers

PPC campaigns are among the most efficient tools in digital marketing, but they also come with many risks and challenges.

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Google SGE in Focus – New Horizons for SEA and Google Ads

Google Search is at a turning point: with the introduction of the Search Generative Experience (SGE), Google is challenging the traditional way its search engine operates.

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Smart Bidding in Google Ads: Strategies, Benefits, and Practical Tips

In the world of data-driven marketing, efficiency is the key. Anyone looking to successfully scale campaigns on Google Ads cannot ignore Smart Bidding.

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Google Ads in B2B: Why You Shouldn’t Focus on Leads Alone

Many B2B companies use Google Ads to generate new leads. However, what looks good on paper – high click volumes and rising conversion numbers – often proves to be inefficient in reality.

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Successful Social Ads Require More Than Just a Social Media Manager

Social ads have long been among the most effective levers in online marketing – yet many companies still fail to fully tap their potential.

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PPC Marketing for Apps: Strategies for More Downloads and Users

Launching a new app is just the beginning. To get your product noticed in a crowded market, you need more than a good idea and a sleek interface.

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Google Ads Over Time: Developments, Opportunities, and New Strategies

Google Ads has fundamentally evolved over the past few years.

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Optimizing Your Google Shopping Feed: Tips for Maximum Performance

A well-structured and properly maintained Google Shopping feed is the foundation for successful product ads.

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Social Media Platforms Compared: Where Your Ads Really Perform

You want to kick off with social media advertising but aren’t sure which platform to invest your budget in?

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Effective Audience Targeting for Meta, TikTok & LinkedIn

Are your ads not performing as expected? The issue might not be your budget, but your targeting. Only by reaching the right audience with the right content can you achieve consistently strong results.

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Creatives in Google Ads: How to Adjust Your Strategy for Better Performance

The role of creatives in Google Ads is fundamentally changing. With the rise of campaign types like Performance Max, the focus is no longer solely on keywords and bids.